2.5 Data collection
Data collection for a case study can be gathered from different sources such as documents, interview, archival records, direct observation, participant observation and physical artifacts (Yin, 1994). Annual reports, other financial statements and data bases are the thesis primary data. The secondary data consists of books, articles and other documents. The books were borrowed from the university’s library. The articles and other documents were gathered from data bases; ELIN@MÄLARDALEN, EMERALD and ABI/INFORM.
This thesis main idea regarding data collection was to gather two annual reports from each bank. Since many banks did not reveal much information about CEO compensation and incentive programs we could not collect data from approximately 5-7 banks. Also, since this research started in March, many banks had not published their annual report for year 2008 therefore, we did not have the chance to gather data on these banks.
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