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Problem framingNonprofits not tackling the root cause of homelessnessHomelessness connected to unemploymentCounterfactual thinkingA business allows homeless people to contribute to society rather than drain societyEmployment gives homeless people a motivation to improve their own livesBuilding the organizational templateAspire is a sustainable business which offers a financial as well as a social returnEmployees need support and a stable income to rebuild their livesTheorizing the organizational templateAllows money to be recycledBusiness a better way of supporting homeless people than charityConnecting with a macrolevel discourseAspire is part of the social enterprise movementAspire represents a new way of doing business for the public benefitAligning with highly legitimate actorsPublic statements of supportHarrod and Richardson help shape government policy on social enterprise
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