People in today organization serve as a source of competitive advantage. In fact the success and failure of an organization depends on what type of people the organization has. If the organization has professional people in various departments, they will communicate effectively with each other. In this case the organization will be able to use the proper communication process that will ensure that the target understands what is stated and implied in the message. Through such a channel, a source develops a message, transmit it to an audience via some form of medium, and obtain feedback from the target.
On the other hand if members of the organization lack professional competencies it will affect the individual work as well as the organization as a whole. As the members of the organization will not be able to transmit effective ideas in efficient manner as well as not understand the idea that they have received from other sources. The organization will not be able to achieve its goals and objectives as it will be wandering here and there due to absence of proper communication.
The organization that employee professional people in the communication process are able to complete their tasks in more efficient manner, as they are able to decrease certain costs (e.g. time, printing, telephone etc). These costs savings adds to the value of the firm because fewer expenses are shown in the income statement. Moreover the organization having proper people in the communication process is able build an overall image for the organization. The image that has been built resulted from the use of proper communication method, by effectively utilizing organizational resources.