5. ConclusionsIn this study, six li

5. Conclusions

In this study, six lifestyle factors were identified and four segments of foreign visitors were revealed. The cluster analysis showed that the mean values of “culture adventurous” and “foodie” factors were higher than 4.00 in all clusters. This revealed that visitors in all four segments have high interest in exploring the local culture and learning and experiencing the way of life in a different culture. They like to go to museums and to see cultural performances and visit local festivals, such as traditional dance festivals, traditional puppet festivals, and music festivals, to gain more knowledge about different cultures. They like to visit cultural museums and historical places, and they also have a lot of interest in seeing local culture performances. They are keen to try various local cuisines as part of their cultural learning experience. They also enjoy dining out with friends at restaurants.
The Culture interest shopaholic segment shows a particularly high interest in shopping for products that are in fashion, and they prefer products from well-known brands. They tend to be early adopters for new products, and they inspire the latest trend in fashion among their friends. This segment likes to visit retail stores, shopping malls, or trade centers when they travel abroad, and they usually spend a lot of money on shopping. This segment is mostly young Asian visitors between 18 and 34 years old, who like to travel with friends. They are mostly college/university students or are already employed.
The Sporty culture explorer segment is represented by foreign visitors who undertake regular physical exercise and like outdoor sport activities such as surfing, kayaking, golf, mount climbing, and so on. This segment does not particularly follow the latest trends, and they have little interest in buying fashionable products when traveling abroad. Hence they may have low intention to go shopping in retail stores or malls. This segment is mostly Caucasian visitors between 18 and
34 years old, who like to travel with friends or partners. They are mostly college/university students or are already employed.
The Aspiring vacationer is the second largest segment. They are achievers who have a strong motivation to be successful in life. They are highly motivated to pursue success in their profession, and they strive to achieve their personal goals. They spend their time after-work and on weekends pursuing activities outside their homes. When they go on vacation, this segment seeks out destinations that offer a relaxing and comfortable escape. Majorities of visitors in this segment are Asian and are between 25 and 44 years old, employed or self-employed, and travel with friends. Based on their age group and employment status, this segment is likely to be a financially secure group of visitors who can demand high-quality vacations.
The largest segment is Want-everything vacationer. This segment is represented by visitors who are interested in buying newly launched products. They are early adopters of new products, and they usually buy products of well-known brands. Individuals in this segment tend to set trends among their friends, and their decisions to purchase prod- ucts are usually influenced by advertising. Visitors of this segment usually take time to go shopping at retail stores or shopping malls while they are traveling abroad. The Want-everything vacationer segment also enjoys outdoor activities and regular physical activities. They are achievers who have a strong motivation to succeed in life, and they enjoy spending time with friends. Visitors within this segment choose vacation destinations that promise relaxing and comfortable getaways.

Results (Indonesian) 1:

5. kesimpulanDalam studi ini, enam faktor gaya hidup yang identified dan empat segmen pengunjung asing diturunkan. Analisa cluster menunjukkan bahwa nilai-nilai berarti "budaya petualang" dan "foodie" faktor lebih tinggi dari 4.00 dalam semua kelompok. Ini mengungkapkan bahwa pengunjung di semua empat segmen memiliki bunga tinggi dalam menjelajahi budaya lokal dan belajar dan mengalami cara hidup dalam budaya yang berbeda. Mereka suka untuk pergi ke Museum dan melihat pertunjukan dan mengunjungi Festival lokal, seperti Festival tari tradisional, wayang Festival, dan festival musik, untuk mendapatkan lebih banyak pengetahuan tentang budaya yang berbeda. Mereka suka untuk mengunjungi Museum budaya dan tempat-tempat bersejarah, dan mereka juga memiliki banyak kepentingan dalam melihat pertunjukan budaya lokal. Mereka tertarik untuk mencoba berbagai masakan lokal sebagai bagian dari pengalaman belajar budaya mereka. Mereka juga menikmati makan di luar dengan teman-teman di restoran.Segmen shopaholic kepentingan budaya menunjukkan minat yang sangat tinggi dalam berbelanja untuk produk-produk yang dalam mode, dan mereka lebih memilih produk dari merek-merek terkenal. Mereka cenderung pengadopsi awal untuk produk baru, dan mereka mengilhami tren terbaru dalam mode antara teman-teman mereka. Segmen ini suka mengunjungi toko ritel, Pusat perbelanjaan, atau perdagangan pusat ketika mereka bepergian ke luar negeri, dan mereka biasanya menghabiskan banyak uang pada belanja. Segmen ini adalah sebagian besar pengunjung Asian muda antara 18 dan 34 tahun, yang ingin melakukan perjalanan dengan teman-teman. Mereka sebagian besar mahasiswa perguruan tinggi/Universitas atau sudah bekerja.Segmen explorer Sporty budaya diwakili oleh pengunjung asing yang melakukan latihan jasmani yang teratur dan suka kegiatan outdoor olahraga seperti surfing, kayak, golf, Gunung memanjat, dan seterusnya. Segmen ini tidak terutama mengikuti tren terbaru, dan mereka memiliki sedikit minat dalam membeli produk modis ketika bepergian ke luar negeri. Maka mereka mungkin memiliki niat yang rendah untuk pergi berbelanja di toko ritel atau Mall. Segmen ini adalah kebanyakan Kaukasia pengunjung antara 18 dan34 tahun, yang ingin melakukan perjalanan dengan teman atau mitra. Mereka sebagian besar mahasiswa perguruan tinggi/Universitas atau sudah bekerja.Pelayanan Aspiring adalah segmen terbesar kedua. Mereka yang berprestasi yang memiliki motivasi kuat untuk menjadi sukses dalam hidup. Mereka sangat termotivasi untuk mengejar kesuksesan dalam profesi mereka, dan mereka berusaha untuk mencapai tujuan pribadi mereka. Mereka menghabiskan waktu mereka setelah kerja dan pada akhir pekan mengejar kegiatan di luar rumah mereka. Ketika mereka pergi berlibur, segmen ini mencari tujuan yang menawarkan pelarian yang santai dan nyaman. Mayoritas pengunjung dalam segmen ini Asia dan antara 25 dan 44 tahun tua, dipekerjakan atau bekerja sendiri, dan perjalanan dengan teman-teman. Berdasarkan kelompok usia dan status pekerjaan, segmen ini cenderung grup aman financially pengunjung yang dapat menuntut kualitas tinggi liburan.The largest segment is Want-everything vacationer. This segment is represented by visitors who are interested in buying newly launched products. They are early adopters of new products, and they usually buy products of well-known brands. Individuals in this segment tend to set trends among their friends, and their decisions to purchase prod- ucts are usually influenced by advertising. Visitors of this segment usually take time to go shopping at retail stores or shopping malls while they are traveling abroad. The Want-everything vacationer segment also enjoys outdoor activities and regular physical activities. They are achievers who have a strong motivation to succeed in life, and they enjoy spending time with friends. Visitors within this segment choose vacation destinations that promise relaxing and comfortable getaways.