Such a cultural statement is manifested in food and drink choices because of people’s
need to find their own identities. As the postmodern condition is characterized by anincreasing level of personal and social insecurity, people are looking for new sources of identity that provide some protection in an increasingly chaotic world. Food and drink remains constant as one of our basic needs and, as heritage bearer 
 par excellence
, has becomeone of the most widespread indications of identity, acquiring a central role in the touristexperience. In this sense, we can affirm that we are what we eat, not only in a physiologicalsense, but also in a sociological and psychological sense. This is true from two points of view:firstly, because through what we eat and the way we eat, we forge and support our identityand can convey the basic aspects of our culture, as eating habits are behaviours that arelearned and culturally bound. Secondly, when we encounter certain types of cuisine onholiday, our reaction is generally to try to identify with them, as oenogastronomy has becomea significant factor in the formation of identity in postmodern societies.