Equipment training is also important so that therapists feel comfortable describing the treatment to clients and understand the benefits. “If therapists are excited about their tables, they may also convey their enthusiasm to their clients, perform better treatments, and get more repeat business,” says Therene. You may also want to show a short video that demonstrates the treatment or provide signage or marketing materials that describe the equipment’s benefits to encourage clients to book a service that uses the table. However, Davies believes that the best marketing a spa can offer is word-of-mouth from happy clients, as satisfied clients are likely to return to the spa and might recommend the spa and its treatments to family and friends. “If a treatment is uncomfortable due to a poor quality bed, people will hear about it,” she says. “Likewise, a relaxing experience will be talked about by your clients, as well. Never underestimate the power of great equipment.”