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NIVEA revealed assess the market is first marketing planning step was to conduct an evaluation of the business, its brands and products. This included an assessment of the brand’s position and the state of the market. including that women are an important target market for NIVEA FOR MEN because they often buy male grooming products for their partners as well as help them choose which products to buy. NIVEA FOR MEN moved on to the next stage of marketing planning: setting objectives. Using research data to forecast trends, the marketing team set smart objectives for the NIVEA FOR MEN relaunch.NIVEA FOR MEN adopted a range of key performance indicators to assess the success of the NIVEA FOR MEN relaunch in the UK. It looked at: Market share — NIVEA FOR MEN is market leader in many countries and is consistently gaining additional market share. Overall sales — Internationally, NIVEA FOR MEN skincare products grew by almost 20 percent. Brand image — The line was named the Best Skincare Range winner in the FHM Grooming Award, as voted for by consumers. Product innovation — NIVEA FOR MEN listened to customer feedback and added products to its line and reformulated existing products.
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