Talent from IMG is now everywhere, event at the Vatican (IMG has promoted recent papal tours). Rival firms such as ProServ and advantage International offered limited competition to IMG-until the late 1990s, when a new conglomerate called the Maquee Group began to shake up the landscape, buying ProServ, ProServ Television, and QBQ Entertainmen. In May 1998, another, SFX Entertainment, purchased David Falk's F.A.M.E., home of Michael Jordan. Next, SFX bought the Maquee Group.Then Clear Channel bought SFX. It became difficult for industry insiders to keep track of the shakeouts that occurred during these managers. Although there might always be a niche for a maverick like Hollywood's Jerry Maguire, a few giant firms appear to be cornering the market for the most lucrative sport talent.(56)