. Old Gen from RDS channel direction.
From BJC proposal to use Classic Pant bundle with Old pack may not work in term of Brand Positioning because Classic Pant is Economy segment, and if retailers or consumers get trial on Classic pant from this implementation, it has a chance get let market trade down on this. therefore, we would like to propose in this way.
We talked about 3000 cartons (all pack size of Old pack) if retailers have LCP and CVP old stock left over, we will use EMOJI pack with LCP and CVP to bundle (1+1) to help digest out from stock and let consumer to try our new products. In case that there are JUMBO and MEGA old gen stock, we will use only CVP pack (1+1) to banned at stores. Anyway, please re check stock 100% before give to retailers.
2. LCP , we will use 23B as intro price for Classic Pant, SCA will print out sticker at 60,000 pieces by letting our MKT to take care on this. The lead time will feedback you later.