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This paper explores the influence of age, gender, project type and length of stay on the impacts of a volunteer tourism experience. The impacts measured were changes to volunteers' personality traits. A quasi-experimental study was carried out on volunteer tourists undertaking community, wildlife and conservation projects, in South Africa. These tourists completed a standardised web-based personality inventory (IPIP-NEO) prior to and following their volunteer vacation to measure changes to 15 personality traits.The findings address a number of shortcomings in the volunteer tourism literature by providing statistical ev- idence of the influence of age, gender, project type and length of stay on the impacts of a volunteer tourism experience, and they broaden our understanding of the limited and contradictory research into these factors. The findings can therefore contribute theoretically; and practically to tourism marketing, and programme design.
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