4.3.1 Proposed theme, concept mood and tone เสนอลักษณะ4.3.2 Select agency and get approval from MD and GM4.3.3 Develop content and get approval for Storyboard from MD (not specify financial figures)4.3.4 Proceed pre-production, production and post-production4.3.5 Present final cut to MD and GM for comment and get approval6.5 Crisis Management (see OF-PO-002)6.6 Digital Marketing Communication (see SP-MK-DC-002) 6.7 Event and on ground marketing (see SP-MK-EV-003)6.8 Graphic Design for related marketing communication tools (see WI-MK-GD-001)