Sweden and other west European countries are well known in China for offering quality products and services. Swedish country
of origin has contributed much to build corporate reputation and this reputation has further helped Elekta China to develop its
marketing strategy based on consistency in quality, advanced technology, training and technical support to the customers and
after sales services. The argument of quality worked well as the service dealt with health care and applies to serious diseases like
cancer and brain tumor. The word-of-mouth has been important for it to develop and maintain trust in the local market. Elekta
China usually refers potential clients to the old patients who had been successfully treated by the company.