Results (
Thai) 2:
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Although the results may be a bit inflated by response style differ-
ences between Sweden, Spain, and the other four countries, results
indicate that Poland and Sweden have the lowest level of concern
with sustainability issues, whereas Sweden and the UK have the
highest level of (inferred) use. Spain and Germany have the highest
level of concern, but Spain has a relatively low level of use. Ger-
many and the UK show the most consistent patterns, with high lev-
els of concern, understanding and use compared to the other
countries. The country differences found with regard to under-
standing and use can be affected by differences in rate of adoption
of the various labels in the different countries, but as these labels
are adopted by multinational companies who then roll them out
in various countries, where penetration is additionally dependent
on retailer policies, it is difficult to quantify such rates per label,
per country.’'
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