In addition, IKEA has localized its modern designs to include richer and darker wood
products packaged in aesthetically pleasing boxes, which are preferred by their Japanese
clients, and customized showrooms (small scale apartments) display fitted IKEA furnishings
(thereby changing consumer buying patterns) (Bloomberg, 2006; Jonsson, 2008). Large retail
outlets offer home delivery and assembly services, since the Do-It-Yourself culture has not yet
been widely accepted in Japan (Bloomberg, 2006). In fact, IKEA is developing a service where
old furniture is transported away, to make way for new IKEA furniture