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CULTURAL BARRIERS
Some of the main cultural barriers are embedded in the beliefs of individuals, teams, and the organization. People are attracted to organizations that support their beliefs and values, and managers tend to hire employees that share their beliefs and values. This in itself is a significant barrier' to changing a culture. Here are some other common barriers and suggested solutions.
Knowledge is power. This belief is prevalent in an organization with lots of internal competition, where knowledge is currently being managed by leaving it in the heads of experts as tacit knowledge. People need to see that sharing knowledge actually delivers greater power when it comes to competing against major competitors.
Drive to innovate. Some company cultures are built so strongly around the principle of innovation (or pioneering, inventing, and creativity) that there is a strong cultural barrier when it comes to reuse of knowledge. This culture can be so powerful that even when a successful solution exists, people will still seek to do things differently just so they can be more creative. They need to realize that while invention is good, reinvention is a waste of time. Although pioneering and discovery are good, rediscovery is a waste of time. Even the great pioneering voyages of discovery to the New World started from a full knowledge base of what had already been discovered. The explorers began their voyage with explicit knowledge in the form of maps of new lands and intended to fill in the gaps in the current knowledge base.
Individual work bias. Cultures where employees work as individuals, with individual objectives and rewards are difficult places to successfully implement Knowledge Management. Knowledge Management will flourish in a culture where collaboration and cooperation are the norm and where employees work in teams and communities and are rewarded for collective performance. When employees are rewarded only for individual performance, anything that compromises that individual performance (such as spending time sharing knowledge with others) tends not to get done. A goal for a knowledge manager is to move the culture toward having a team or community orientation.
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