attitude started publication in 1994 as part of the Northern and Shell Group owned by Richard Desmond. In 2004 it was sold to Remnant Media. Since then the magazine has been briefly in the ownership of Giant Clipper and Attitude Publications Ltd before Trojan Publishing Ltd (which also owns Fresh, Woman's Fitness and What Diesel?) purchased the "intellectual property rights" for attitude in April 2008. However all of the magazine's debts dating prior to issue 165 remain the responsibility of the previous publisher - Attitude Publications Ltd. The magazine had difficulties with both publishing and distribution in 2007 and failed to appear on the news-stands in both January and July that year.
After financial trouble, owners created Vitality Publishing to own Attitude, and sold the company to private investors. The current owner is listed as Attitude Media Ltd, although this appears to be linked to Vitality Publishing as the attitude website links to Vitality's terms and conditions.