With 97 different language interfaces, Google is arguably the most global commercial Web site ever built,” said John Yunker, chief analyst at Byte Level Research and author of the report. “But Google is not alone in having built a successful global Web site. From HP to Philips to Skype, we were impressed by the quality of the Web sites at the top of our rankings.”
Not all Web sites fared as well as Google. Many of the underachieving Web sites include some of the most visible brands in America and around the world, such as Disney, Monsanto, Nike and Wal-Mart. “Being a global company is no guarantee of having a successful global Web site,” said Yunker.