The current market trends for Liquid Matte Lipstick are become so popular these days. As you can observe in the market, many brands launch their new product line, which is liquid matte lipstick. The most popular brand of liquid matte lipstick is Kylie brand. However as Kylie brand are very limited of stock, so they become very expensive and hard to afford for Australian customers. Therefore, liquid matte lipstick market still have gap for Nani SoMatte to come in. As Nani Somatte are aimed to target low to medium income, so it will take part in market share easily. Moreover, Nani SoMatte will also capture the online market as nowadays online shopping become more common for everyone especially for the girls.
To sum up, Australian market still has space for Nani SoMatte to come in and share the market with other liquid matte lipstick. By targeting customer with age of around 25-34 and have low to medium income. As the specific features of Nani SoMatte are cover with long-lasting, matte finished look and also water resistant, it would not be surprise if Nani SoMatte can undoubtedly take part in the market in the future. Moreover, online channel are also another point that can make Nani SoMatte reach to target group faster.