That said, it’s important to acknowledge that even though domestic tourism accounts for a large share of total visitor economy spending, it adds relatively less value to the UK economy than its share might suggest. That’s because a proportion of the spend on domestic tourism would have happened anyway, if the visitors had simply stayed at home, whereas foreign visitor spending adds 100p in every pound to the UK’s GDP.
The rest of this section will lay out the size, patterns and trends affecting the different segments of the market.