A chi-square test was conducted to assess whether there were significant differences between
the Australian and Thai sample on the use of financial and non-financial metrics. Contrary to
our hypothesis, the results of the test were non-significant (χ2
(2, N=75) = 2.40, ns) suggesting
that there are no differences between Australia and Thailand in the use of metrics for
measuring innovation performance. Possible explanations for this non-significant result and
future recommendations will be provided in the discussion section. Given that these two
samples were not significantly different, the following examination will treat both groups as
one sample and include nationality as a covariate.