One way in which Southwest carries out this philosophy is by treating employees and their ideas with respect. As executive Vice President, Colleen Barrett formed a “culture committee,” made up of employees from different functional areas and levels. The committee continues and meets quarterly to come up with ideas for maintaining Southwest’s corporate spirit and image. All managers, officers, and directors are expected to “get out in the field,” meet and talk to employees, and understand their jobs. Employees are encouraged to use their creativity and sense of humor to make their jobs and the customers’ experiences more enjoyable. Gate agents, for example, are given a book of games to play with waiting passengers when a flight is delayed. Flight agents might do an imitation of Elvis or Mr. Rogers while making announcements. Others have jumped out of the overhead luggage bins to surprise boarding passengers. (5)