enhanced their awareness of farmers’ livelihoods. Additionally, 43.3% of the tourists believed that applying the Sufficiency
Economy Philosophy through tourist activities increased the significance and meaningfulness of organic agrotourism in
Ban Mor Village. Regulatory compliance with the agriculture village is the role of tourists during the time they spend at the
agrotourism destination. Furthermore, 42.6% of the tourists sought tourism information on Ban Mor Village via the
Internet. Finally, 49.6% of the tourists commented that Ban Mor Village should improve accommodations to facilitate to
tourists.5.2 Tourists’ demand for agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen Province.