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Tesco states that its core purpose is ‘to create value for customers to earn their lifetimeloyalty’. Wide product range and high on-shelf availability across that range are keyenablers of that core purpose. So how do you maintain high availability of so many skus inso many stores? This question goes to the heart of logistics management for such a vastorganisation. Logistics is about material flow, and about information flow. Let us look athow Tesco deals with each of these in turn.
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