On the contrary, most of the CSFs
relate to user acceptance of the framework. In addition, most adoption models such as
Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of
Technology (UTAUT) are proposed for adopting new technologies but not frameworks.
Therefore in this paper we applied the UTAUT model to the implementation of the
ITIL framework. In order to enhance the implementation and adoption process of ITIL,
a thorough review of CSFs is performed and linked to the UTAUT model. UTAUTwas
selected because it considers a unified view of user acceptance. As previously
indicated, ITIL popularity has much to do with the fact that it is not based on academic
view but purely on what has been proven to work effectively. In order to test our
proposed model, it is applied to a case study at a developing stock exchange firm in the
United Arab Emirates (UAE). The case study confirmed the factors that determine
whether an ITIL project succeeds or fails. It also revealed some challenges that the firm
faced during ITIL implementation. The findings lead us to a proposal of a roadmap for
ITIL implementation. The suggested roadmap provides guidance for organizations
toward a successful ITIL deployment. The contribution of this work is to help
the decision maker to better connect or map ITIL processes with business
performance, to make a better decision on “what” processes to implement, and
“how” to implement them.