The company unveiled its long-awaited Vulcan in Geneva
Aston Martin plans to broaden its range of cars to attract more female buyers as well as younger drivers.
New sportscars, a four-seater and a small SUV are in the pipeline as the UK company tries to reverse falling sales in the face of stiff competition from larger premium carmakers.
"The brand has to be relevant," chief executive Andy Palmer told a press conference at the Geneva Motor Show.
Aston Martin sales have fallen to about 4,000 from 7,300 in under a decade.
"Aston Martin must be less dependent on a narrow portfolio and one type of customer," Mr Palmer said.
The company's cars may be synonymous with James Bond, but the brand is a favourite among middle-aged sportscar enthusiasts.
Mr Palmer, recruited last year from Nissan to draw up a new strategy for loss-making Aston Martin, said he wants to make the company "relevant to a customer who would never before have considered buying an Aston Martin".