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Dear partner,
Following rigorous user research, we are happy to share some fresh new insights into booking behavior on our website that can potentially help drive even more bookings for your property.
Based on our findings, we will update how we calculate the content score as of next week. As a result, you may notice that your score shifts slightly due to the new formula. Please be aware that this will not affect your rank in our search results. However, we do encourage you to actively refer to your updated content score as a source for some of our most up-to-date performance-boosting opportunities.
One major finding of our research is the popularity of adding captions to photos, which improves booking rates among tablet users. With the growing number of mobile bookings, this is one opportunity that you can easily take advantage of by tagging your property’s photos on our Extranet.
Other potential opportunities for you to boost your revenue include:
• Providing plenty of high-quality photos with an optimal resolution of 2048 x 1536 pixels (or 3.1 megapixels)
• Including unique photos for each room type and amenity you offer
• Listing all the details of the rooms you offer, including accurate room sizes and specific bed types
• Indicating all the languages spoken by your staff
These new opportunities will be highlighted in the Extranet very soon, but we wanted to share these tips with you so that you can start taking advantage of them right away!
Kind regards,
The Booking.com Team
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