Fruit juice industry is another important export industries, one of the industry because it can bring money into the country several billion baht per years. But Thailand is also a country with competitors to take market share much for industry. Therefore, in order to maintain market share, operators must accelerate the development of human resources and manufacturing technologies in order to maximize its ability to compete (Engineerfriend,2015). Today began expanding into the mainstream teen health, the beverage industry; companies began to expand the business to support the fruit juice market that sells more refreshing. In addition, the fruit juice market is targeting the new, change the current to a bottle that makes the product a modern and convenient called the PET bottle is a turning point for the Benefit Functional juices and refreshing. Targeted for teens to teens new generation is the key, Because the group with drinking behavior, refreshing drink. But while concerns about health. This featured different from the soft drink most like refreshments only. (Manager,2015) At the end of the year, this was "Small war" in the fruit juice market with a value of 12,000 million baht, the phenomenon has three brands line up to launch new products in the same time. But... Interesting is not just that, if all three brands in international markets say the same of himself as a new "open box" in the market that has never been done before. The reason that all are said “NEW” because of this fruit juice market has grow rate only 2 - 3% only. Moreover, both through product innovation juice walk just same is 100% fruit juice and not 100% that was a long holder to create a variety of routing options to consumers, no wonder that the three people were creat this "selling point" liking so that consumers accept New Product created by itself. But who would finish probably want to measure"Consumers will choose the brand. In the race the freezer in the country (marketer,2015).