“We have some structural changes in the next few weeks about not doing the business in the traditional regional structure it has always been, but looking at different ways to break down the regions,” he said.
“Multinational clients aren’t in the same markets that they used to be, they’re much more hub like. There’s no point to having the same old model.”
The changes will follow on from Ruhanen moving creatives into leadership roles, appointing a the network’s global creative president Rob Schwartz as the CEO of the New York office, with a similar appointment set to happen in China in the coming weeks.