When pushed on what specifically this would mean for the Asia-Pacific region Ruhanen was tight-lipped, saying the announcement would be made in due course.
“You’re seeing a stance that I have which is I really do believe we’re a creative company and creative people can lead companies because clients want people who can solve problems and exercise opportunities,” he said.
“They want to see that we stand behind our product and what we’re about and that I’m perfectly comfortable having creative people who are really good practitioners who are able to lead a culture and a company.”
The changes tie into Ruhanen’s desire to revitalise the agency’s “disruption” stance, with the network examining its processes, tools and how the agency works on a daily basis in order for the “disruption” positioning to be a mindset and way of operating every day of the year.
“We’ve been road-showing that out to specific clients, both existing and new. We’ve had three clients we’ve been working with on how we’re evolving it and then we’ve shown it to a few new ones now and the feedback we’ve gotten is phenomenal,” he said.
“We do feel this is a step-change in terms of the ways of which we operate. A lot of that is driven by the fact that I really believe deep down inside that what we have to win is the knowledge game in order to sustain ourselves as a great creative organisation.
“The way we in which we are gathering intelligence then utilising that intelligence on a daily basis is what is informing us to be better and its turning that into different forms of creative for us.”
“It’s been a key thing, we’re rolling it out globally in the next six weeks,” he added.