In 2013, LLHC sold for $2,400 per ton, making it one of the most profitable products. A similar examination of some of the other low-volume products revealed that they also had very respectable profit margins. Unfortunately, the performance of the high volume products wad less impressive, with many showing losses or very low profit margins. This situation led Ryan Chessar to call a meeting with his marketing vice president, Jennifer Woodruff, and his controller, Kaylin Penn.