In an era in which the owner of the brands need to usurp its trade business brain "marketer", it should not stop at will, because it decreases the exchange deal plus alone may retouch and not interesting anymore. To make the promotion of entrepreneurship to stimulate sales, the price can be seen that there is no role more than other factors, since most of the consumer is deciding whether to purchase the goods or services. We have a full range of quality items. The location is appropriate, having an interesting promotion, if it does not meet the needs of consumers, we've learned. Therefore, in order to stimulate sales, we should apply the pricing strategy and pricing strategy, to boost sales, market promotion, since we have come every year, with an average 400 million marketing budget. Still, there are no time should a second laeoklai make people stand equal. promotion discount price 50% at this time Ishikawa made it before. Thus affecting other buffet restaurant business to a period of time to make the dining buffet is the lack of revenue since consumers Ishikawa was more o-Ishikawa. And more importantly, the quality of the raw materials that are cooking, including staff at the customer's impression that accompanied promotions at the hotel buffet, chip held it comes as a result, customers pay attention to consuming more than any other type o Ishikawa buffet ranges in store promotion, but the competition in the market now; Anyone doing discount price, discount, the customer will not use the service and must be based on confidence in the brand.