The debate as to whether we use 10% or 100% of our brain continues. Regardless of what the reality may be, we are all capable of disruptive innovation; we just have to push ourselves to look beyond the familiar and question why we continue to do the same thing over and over in the same way. Of course, we are creatures of habit, but it's in the letting go that the magic really happens. Creating new tensions with new elements, dislocating standard procedure and allowing new thoughts to enter into the creative process is where creativity really thrives.