At the end of the year, this was "Small war" in the fruit juice market with a value of 12,000 million baht, the phenomenon has three brands line up to launch new products in the same time. But... Interesting is not just that, if all three brands in international markets say the same of himself as a new "open box" in the market that has never been done before. The reason that all are said “NEW” because of this fruit juice market has grow rate only 2 - 3% only. Moreover, both through product innovation juice walk just same is 100% fruit juice and not 100% that was a long holder to create a variety of routing options to consumers, no wonder that the three people were creat this "selling point" liking so that consumers accept New Product created by itself. But who would finish probably want to measure"Consumers will choose the brand. In the race the freezer in the country.