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Allor, Martin. “Relocating the site of the audience.” Critical studies in mass communication 5. (1988): 217-233Anderson, James A. “Mass communication theory and research: An overview.” In communication Yearbook 1. Biên tập bởi Brent Ruben. New Brunswick, NJ: Transaction, 1977, pp. 279-290Ball-Rokeach, Sandra J., and Cantor, Muriel G., eds. Media, Audience, and social structure. Beverly Hills, CA: Sage, 1986.Ball-Rokeach, Sandra J., and DeFleur, Melvin L. “A dependency model of mass media effects.” Communication research 3 (1976): 3-21.Baker, David, and Timberg, Bernard M. “Encounters with the television image: Thirty years of encoding research.” In communication yearbook 15. Edited by Standly Deetz. Newbủy Park, CA: Sage, 1992, pp. 209-238.Bauer, Raymond. “The audience.” In handbook of communication. Edited by Ithiel de sola Pool and others. Chicago: Rand McNally, 1973, pp. 141-152.
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