2.3 Conclusion
Since the etic approach, that has been rather fruitless, theories have evolved from the trait
approach to more sophisticated cognitivist notions that take situational contexts into
account. Still, the bulk of research in cross-cultural psychology is conducted by following
the notion of the trait-approach and aspects of culture are compared without taking into
account what constitutes them. Globalisation and hybridisation challenge the notion of
culture as a stable entity and the dynamic constructivist approach will surely become more
important in studying processes that lead to the shaping of experience by culture