Applying professional evaluation standards 50.5 49.5 1 Acting ethically and striving for integrity and honesty in conducting evaluations 37.9 62.1 2 Conveying personal evaluation approaches and skills to potential clients 28.2 71.8 3 Respecting clients, respondents, program participants, and other stakeholders 33.7 66.3 4 Considering the general and public welfare in evaluation practice