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This second strategic plan comes at a critical inflection point for the Nicholas Institute. The plan marks the culminationof the Institute’s five-year startup phase, during which it experienced rapid growth and expansion, and kicks off itsmaturation period. Provost Peter Lange—the architect of the Duke University institutes—requested the plan in responseto Tim Profeta’s first five-year review as Nicholas Institute director. Generously funded by a grant from the William andFlora Hewlett Foundation, the plan reflects the key challenges identified by that review and lays out goals to guide theInstitute over the next five years.The research, interviews, and multi-stakeholder discussion conducted for this strategic planning effort suggest thatthe Institute’s capacity to inform decisions in a substantively grounded and opportune way makes the Institute uniqueamong university environmental research organizations. However, interviews and consultations with faculty and theInstitute’s Advisory Board, together with a recent five-year review of the Institute’s work, identified six challenges:1. Clearly establishing research priorities, given limited resources2. Shifting from rapid-response to more strategic research3. Increasingly focus on issues beyond cap-and-trade legislation and on clients beyond Capitol Hill4. Measuring and effectively communicating the impact of Institute work5. Eliminating the brand confusion that results from conflation of the Institute with the Nicholas School
6. Strengthening financial sustainability
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