It makes it easy to collaborate. Whether students are working together on a project for an online course or one in a traditional in-class setting, social media makes it a snap to talk, share information and work, and even produce multimedia presentations without having to set up meetings in person, which can sometimes be hard with busy schedules. Aside from collaboration, this type of social interaction can help students to feel less isolated and to develop a social network that makes them feel at home in their college environment, which research has shown reduces drop out rates.