One of the strengths of an organization in the aviation industry is the growing income levels. The growth in individual incomes increases the amount of disposable income and hence many people are able to utilize the carriers to fly to their destinations. Second, the safety record and the associated public acceptance of air travel as both a fast and safe way to travel include the airline staff who are highly trained and experienced, from pilots and flight attendants to mechanics and ground staff. Moreover, airlines have the ability to segment the market to establish different levels of service and pricing decisions. Last, growth in tourism is also a major strength as it has led to a significant increase in the number of domestic and international passengers with statistics indicating a 50% growth in the number of domestic flyers and a 25% increase in the number of international flyers.