A common feature of the two Australian LCCs is that they were both created by
wealthy parents. However, they can be distinguished by the way in which they were
created, how they maintained their relationship with their parent, and their product
and labor market policies. Qantas was more closely involved in the strategic planning
of JS's start up and continues to be involved as it retains 100 percent ownership of JS.
For Qantas the establishment of JS reflected an attempt to try alternative strategies in
the product and labor market arenas that would differ from its own legacy-carrier
strategies. However, JS also built on the foundation it inherited from Impulse and
tried to learn from the experiences of successful but contrasting LCC models (for
example, SWA and Ryanair) as well as trying to avoid the problems experienced by
other legacy carriers and their LCC offshoots.