Young middle-class people follow the latest trends in fashion and grooming. They are image conscious and avid consumers of cosmetics and personal care products, like deodorants and fragrances. Many are internet savvy and order clothing and footwear online from local designer shops and international fashion websites. Middle-class mid-lifers are big purchasers of skincare products and despite the recent economic slowdown, many still favour luxury products, such as designer bags and accessories. Car ownership is also on the rise among middle- and high-income earners. Many consider that cars are a safer mode of transportation for their families.