represent the vast majority of the global economy that is composed of about 5.88 billion people who consume over $10 trillion US dollars a year. This would make the EM’s the second largest economy in the world, after the United States. What is even more important is that the emerging economies plan to invest an additional $29 trillion US dollars in the coming twenty years in infrastructure, and sector specific projects within business-to-business (b2b) and business-to-consumer (b2c) industries. Population is the main driver within the Top reasons to enter International Markets.