However, hiring good salespeople was becoming increasingly difficult. Hiring people like this should have been fairly straightforward: LearnInMation’s salespeople have to sell to basically two types of customers. They have to try to get potential customers to purchase banner space or button space on LearnInMotion’s various Web site pages. To make this easier, Jennifer and Mel had prepared an online media kit. It describes the Web site metrics-for instance, in terms of monthly page views, and in terms of typical user metrics such as reported age and income level. In addition to selling banner ads, salespeople also have to try to get the companies that actually produce and make available educational CD-ROMs and courses to make those courses and programs available through LearnInMotion.com. None of these are “big-ticket” sales: Because the site is new and small, they can’t really charge advertisers based on the number of users who click on their ads, so they simply charge a quarterly fee of $1,500 to list courses, or place ads. Content providers also have to agree to split any sales 50-50 with LearnInMotion. The Web surfer and office manager spend part of their time scouring the Web to identify specific people as potential customers. The salespeople then contact these people, “take them though” the Web site to show its advantages and functions, and answer the potential customer’s questions.