Since this chapter was published and as economic conditions have changed,
however, we have actually seen companies grow even more risk averse to the
detriment of innovation. The message of the first iteration of this chapter still
rings true ± accelerated growth can be achieved through the adoption of an
innovation mindset and dedication to breakthrough innovation ± but
companies are not heeding this message or placing enough importance on
innovation. Now more than ever innovation should be a company-wide
priority, and CEOs should be taking the lead and communicating its