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KHUÔN KHỔ CHÍNH SÁCH CÔNG CỘNGWith tourism as one of the main international economic drivers in the twenty – first century, together with increasing demands from the domestic population for leisure and recreation, the industry is a development option that few governments can afford to ignore. A critical differ-ence between tourism and many other agents of development is that of inseparability, in that tourism is consumed at the place of production, thus involving ifself with the host community, and requiring some commodification and sharing of traditions value systems and culture. Since the tourist industry does not control all those factor that make up the attractiveness of a desti-nation and the impact on the hos population can be considerable, it is necessary for the options concerning the development of tourism to be considered at the highest level of government and the appropriate public administrative framework put in place. As a rule the greater the impor-tance for tourism to a country’s economy the greater in she involvement of the public sector, to the point of having a government ministry with sole responsibility for tourism. While tourism can be blanned to be more or less sustainable at the destination end through the range of policies analysyed in this chapter, it must not forgotten that there is the continuing issue fo the carbon footprint’ generated by domestic and niternational travel to the destination, arising particularly from the growth in low-cost air transport (see Chapter 17). The airlines’ response has been to increase fuel efficiency and introduce composite materials that are capable of being recycled and are lighter in the air.
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