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Authentic and upfront: friendly appearance in order to connect with consumers on a more personal level, all of the information is displayed clearly and honestly.•Eco-friendly: More and more consumers are searching for eco-friendly, sustainable packaging solutions that fit their lifestyle and needs.•Minimal: Stripped-down styles, shapes, patterns, and easy to read fonts•Multifunctional: Packaging that looks beautiful and also makes the product easy to use or store will attract attention.
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