Proposition 1 (P1) consists of two

Proposition 1 (P1) consists of two separate requirements: the first requires either
lowering cost or enhancing differentiation; the second requires sustainability of the
technological lead. More specifically, a technological change must either lower cost or
enhance differentiation; and in either case, it must also offer the firm a sustainable
technological lead. We begin by addressing how RFID technology can lower the cost of
doing business. Wal-Mart uses RFID technology to improve supply chain efficiency.

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Proposisi 1 (P1) terdiri dari dua persyaratan yang terpisah: yang pertama membutuhkan baik
menurunkan biaya atau meningkatkan diferensiasi; kedua memerlukan keberlanjutan
memimpin teknologi. Lebih khusus, perubahan teknologi harus baik biaya yang lebih rendah atau
meningkatkan diferensiasi; dan dalam kedua kasus, hal itu juga harus menawarkan perusahaan berkelanjutan
memimpin teknologi. Kita mulai dengan membahas bagaimana teknologi RFID dapat menurunkan biaya
melakukan bisnis. Wal-Mart menggunakan teknologi RFID untuk meningkatkan efisiensi rantai pasokan.

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