In 2014, Marfrig continued to execute its Focus to Win strategy that was announced
to the market in October 2013.Designed to support Marfrig in capturing operational efficiency gains, generating benefits for society and providing investors with financial returns, the strategy lays the foundation for a corporate culture centered on the client and driven by innovation to pursue growth with profitability
supported by the group's solid experience in the food service and retail segments and
firm commitment to the highest food safety and quality standards and to industry leadership in sustainability