will.i.am, musician, entertainer and chief creative officer of 3Dsystems, has collaborated with coca-cola to create the ekocycle cube 3D printer, a device which promotes sustainability and environmental responsibility by printing with filaments made from post-consumer recycled plastic bottles. each ekocycle cartridge is made in part from recycled 20oz plastic containers, and are available in a color palette of red, black, white and natural. one capsule turns the equivalent of 3 used bottles into a wearable fashion item, music accessory, iPhone case or desktop décor. the device will be available to purchase at cubify
will.i.am describes that the goal of ekocycle is to partner with the most influential brands around the world and use technology, art, style and inspiration to change an entire culture. we will make it cool to recycle, and we will make it cool to make products using recycled materials. this is the beginning of a more sustainable 3d-printed lifestyle. waste is only waste if we waste it.