To establish Palido as an important brand that represents quality in Eyeliner. We will accomplish this using high quality manufacturing and research, a creative marketing program, and a comprehensive distribution network using both brick and mortar retail outlets, internet presence, and a consumer catalogue.
By utilizing this multi-channel approach we will be able to reach the niche market for quality eyeliner products rapidly and efficiently. It will allow us to develop. Palido as the brand for perfect eyeliner within our target market.